EMBRACING TRADITION. DEFINING DISTICTION.

Wenzel Distillery

WHAT WE DID

Brand Identity, Campaign, Copywriting, Merchandise, Packaging, Strategy & Positioning, Video, and Web

PHOTOGRAPHY BY

Jeremy Kramer and Patrick McNamara

Wenzel Distillery is a craft bourbon destination in Covington, Kentucky, rooted in the city’s storied distilling past and redefining its future. Originally housed in an 1873 rectifier building, Wenzel started as a revival of the forgotten art of whiskey blending through immersive, hands-on experiences. It’s now evolved into a full-fledged distillery, bar, gift shop, and event venue—expanding into a former Paxton Auto dealership adjacent to the original site.

The studio developed every Wenzel brand asset from the brick up, drawing inspiration from the arched entry to the building’s history-rich blending room to create a brandmark that echoes both a keystone and a bourbon glass. The resulting visual system honors Wenzel’s 19th-century roots while boldly positioning it for a new generation of bourbon enthusiasts and cultural explorers.

A COVINGTON LANDMARK, RECLAIMED

Wenzel Distillery occupies a restored early-20th-century building in Covington, once home to a Packard auto dealership. Much of the original structure remains, with brick walls, steel framing, and large factory windows preserving the straightforward utility of the space. The renovation keeps that industrial clarity intact while adapting it for modern production and hospitality.

BUILT FROM THE BRICK

The Wenzel Whiskey logo draws from the distinctive brick archway that frames the entrance to Wenzel’s 19th-century blending building. This architectural detail, once a functional keystone of the original rectifier, is now a mark that bridges past and present. By translating a physical element of the space into a core piece of visual identity, the logo grounds Wenzel’s brand in place and history with purpose.