Nerdy, your AI learning app that expands as you educate – using AI to transform how students learn.

The studio was tasked to build a new brand from the name up to include brand development, copy, identity, strategy and positioning, and web, at scale and infinitely modular that learns and grows with the learner as they develop, learn and grow. This personalized learning app has a deep vault of knowledge in over 3,000 subjects that needed a deep visual library of design and discovery that transformed the way tutoring based eduction is experienced.

Central to our creative is Linel, a charismatic doodle-inspired character designed to be your ever-evolving study buddy. Linel embodies knowledge, adaptability, and approachability, making learning engaging and accessible for learners of all levels. Developed, named, and crafted by Durham, Linel is more than just a mascot; it's a brand symbol to empower learners through creative, interactive education.