The direct-to-consumer market was saturated with lifestyle brands for women, but few options existed for men. With the desire to inspire and motivate, the client engaged the studio looking for the branding that would deliver this new-to-the-world service to a new generation of modern men.

The studio strategically positioned Manner as an elevated lifestyle brand for the modern and adventurous man, an explorer of life whose exterior expression of himself evolves like a daily visual--a journaled story that's always seeking the unwritten and unworn. We developed every touch point of this brand from head to toe, including the name and intrepid tone of voice, photography, editorial, and packaging. Every delivery contains a bespoke leaflet describing the items in each box, because the Manner Man knows the goods are in the details.