Each year, P&G brings its Personal Care Roadshow to life, showcasing a year’s worth of innovation across eight leading Personal Care brands: Old Spice, Olay, Secret, Gillette, Safeguard, Ivory, Native, and Mielle.

Durham partnered with the brand teams to design 75+ pieces of branded presentation collateral and create a unifying identity wrapper for the show; one that could support multiple brands and scale across the digitally immersive environment.

The result is BEAUTYNEXUS: a flexible identity ecosystem designed to connect a diverse portfolio through a single lens. Grounded in a simple black and white palette, the system gives imagery the center stage, delivering impact through contrast, clarity, and restraint.

At its core, the identity is built from a single pixel — expanding and evolving to reveal the distinct brand worlds. This modular approach comes to life through a card-based visual language, where moments of content punch in and out, creating rhythm, movement, and discovery throughout the show.

BEAUTYNEXUS transforms a broad portfolio into a connected experience, where innovation, identity, and immersion converge.